There is no official iPhone 18 price yet. Based on Apple’s confirmed iPhone 17 pricing and current analyst and supply-chain estimates, a sensible U.S. launch-price range is about $799–$899 for the standard iPhone 18, $1,249–$1,399 for the iPhone 18 Pro, and $1,349–$1,499 for the iPhone 18 Pro Max. A rumored foldable iPhone would be a separate ultra-premium product and could start above $2,000.
Estimate disclaimer: Apple has not published iPhone 18 pricing. The numbers below are planning ranges based on current reporting and the iPhone 17 baseline. Apple’s final prices, storage tiers, taxes, carrier offers, and regional prices may differ.
Quick iPhone 18 price estimate
| Model | Estimated U.S. starting price | Confidence | Why |
|---|---|---|---|
| iPhone 18 | $799–$899 | Low to medium | Apple could hold the $799 entry price or move the increase into storage tiers. |
| iPhone 18 Pro | $1,249–$1,399 | Medium | Analyst forecasts point to a possible $100–$200 increase over iPhone 17 Pro. |
| iPhone 18 Pro Max | $1,349–$1,499 | Medium | The larger model normally carries a premium and may absorb higher component costs. |
| Foldable iPhone | $2,000–$2,500+ | Low | This is a separate rumored product, not a confirmed standard iPhone 18 model. |
These are U.S. estimates before sales tax. Prices in Malaysia and other markets may be higher or lower because of currency conversion, local taxes, storage options, and Apple’s regional pricing strategy.
What Apple’s iPhone 17 prices tell us
Apple’s official iPhone 17 announcement listed the standard iPhone 17 at $799 in the U.S., with 256GB as the starting storage capacity. Apple’s current U.S. store lists the iPhone 17 Pro from $1,099. Those are the most useful confirmed reference points when estimating the next generation.
That means a $799 iPhone 18 would represent no increase at all, while a $899 starting price would be a $100 rise. For the Pro line, a move from $1,099 to around $1,299 would be a $200 increase. Storage changes can make the comparison less direct, so always compare the base capacity as well as the headline price.
Why iPhone 18 Pro prices could increase
- Higher memory and component costs: current reporting links possible increases to more expensive memory and other components.
- New-generation silicon: rumors point to an A20-family chip made with a newer process, although Apple has not confirmed the chip or its cost.
- Camera and display upgrades: variable-aperture camera rumors and other Pro-only changes could raise manufacturing costs.
- Product segmentation: Apple may keep the regular model close to $799 while raising Pro prices to separate the tiers more clearly.
- Currency and regional pricing: even if the U.S. price stays flat, prices outside the U.S. can change because of exchange rates and taxes.
Could the standard iPhone 18 remain at $799?
Yes. Holding the standard model at $799 is one of the more plausible outcomes, especially if Apple keeps 256GB as the entry storage and shifts increases to 512GB or Pro models. Some analyst commentary expects Apple to protect the base price to keep the mainstream iPhone competitive.
The alternative is a $899 starting price, particularly if Apple adds more memory or changes the camera, display, or chip configuration. Until Apple publishes an official store listing, neither figure should be treated as confirmed.
What about the rumored foldable iPhone?
Several reports expect Apple’s first foldable device to launch alongside premium iPhone 18 models, but this product should not be treated as the “normal” iPhone 18 price. It may use a different name, screen design, storage range, and pricing strategy.
Current estimates place a foldable iPhone above $2,000, with some forecasts around $2,500 or more. Confidence is low because Apple has not announced the device, final name, specifications, or availability. Anyone budgeting for it should wait for an Apple announcement rather than relying on a rumor headline.
When might iPhone 18 prices be confirmed?
Current reporting points to a split release schedule: the iPhone 18 Pro models and a possible foldable iPhone are expected around the usual September launch window, while the standard iPhone 18 may follow later. This schedule is widely reported but is not an Apple-confirmed release plan.
Apple normally confirms pricing on its launch pages and online store when pre-orders open. That is the point at which estimates should be replaced with official prices, storage tiers, carrier financing, and local availability.
Should you wait for the iPhone 18?
- Wait if: your current phone works, you want the newest camera or chip, and you are comfortable with a possible Pro price increase.
- Buy an iPhone 17 if: you need a phone now, want a known price, or find a strong trade-in or carrier offer.
- Budget carefully if: you are considering the foldable model, because its price could be far above the regular Pro range.
How much should you budget?
For planning purposes, reserve at least $900 for the standard model, $1,400 for a Pro, and $1,500 for a Pro Max before tax and accessories. If you are interested in the rumored foldable, use a separate budget of at least $2,000–$2,500 until Apple confirms otherwise.
For Malaysia and other non-U.S. markets, do not convert the U.S. price directly and assume it is final. Check Apple’s local store when pre-orders open because local taxes, warranty coverage, exchange rates, storage, and carrier bundles affect the actual price.
Official and research references
- Apple: iPhone 17 pricing and availability
- Apple Store: Current iPhone 17 U.S. prices
- MacRumors: IDC iPhone 18 Pro price-increase estimate
- MacRumors: iPhone 18 rumor confidence review
- More Apple and Mobile coverage on XScript
Last reviewed August 16, 2026. Update this article when Apple publishes official iPhone 18 pricing.